Fruitful Partnerships, Fresh Results

Soft Fruit Direct has successfully supported growers in building and sustaining direct relationships with UK and International customers, built on trust, efficiency and expertise since 2016.

“With our deep knowledge and expertise in the UK soft fruit industry, we offer honest,independent advice on the best market routes for each retail customer.”

Matt Locker - CEO of Soft Fruit Direct

Based in the UK, the team at Soft Fruit Direct provides complete support for growers, including:

COMMERCIAL
STRATEGY
AND ACCOUNT
MANAGEMENT

TECHNICAL
AND DUE
DILIGENCE
EXPERTISE

END TO END
SUPPLY
CHAIN
MANAGEMENT

FINANCE
AND
ACCOUNTING
CONTROL

VARIETAL
DEVELOPMENT
AND BREEDING

INNOVATION
AND
TECHNOLOGY

PACKING AND
STORAGE SERVICE
PROVISION

IMPORT
AND
EXPORT SALES

Strategic Farms Development Group

For growers looking for a longer-term sustainable relationship, there is an opportunity to become a member of our Strategic Farms Development Group.

The SFD group provides a dynamic platform for collaboration among forward-thinking agricultural partners, fostering a shared framework for sustainable growth in the fresh produce industry. Through meticulous planning and a focus long-term outcomes, the group drives joint projects that blend traditional farming expertise with cutting-edge innovation. Members benefit from open communication and transparency, ensuring that every initiative is aligned with mutual goals and measurable impact. By uniting stakeholders under a common vision, the group empowers participants to lead the future of farming through collective intelligence and action.